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MyNet Enhanced Media – Tekes funding for media solutions projects SNS hype or money spinner? Restaurant bank, 9.11.2007 Mari Isbom, www.tekes.fi/media Software and digital media, Mari Isbom Web 2.0 Deals Up 14% in First Half of 2007 MyNet  More than USD 465 million in Web 2.0 companies from VC  Most of the U.S. focused on "Enterprise 2.0” areacompanies that use Web 2.0 technologies such as mashups and online collaboration to improve traditional business functions  Among the largest Web 2.0 deals of the first half was the USD 30 million first round for enterprise software provider n2N Commerce.” Software and digital media, Mari Isbom Mobile social networking MyNet  The growth in mobile social networking is relatively small but significant, especially with younger users.  JupiterResearch: 28 percent of teens surveyed are interested in MySpace on their cell phone and it is an increasingly popular channel for communication – both for broadcasting and info sharing MySpace, Facebook and Google are mobile, but Software and digital media, Mari Isbom Who’s there? MyNet Software and digital media, Mari Isbom Web 2.0 mobile …only 2 companies from Finland? MyNet Software and digital media, Mari Isbom Value chain CREATE > DISTRIBUTE - Is this valid anymore? MyNet CONTENT CREATOR CREATES IDEA HOLDS IPRs TECHNOLOGY DRIVEN IDEAS ts: n a r t en New CONTENT PRODUCER CONTENT DISTRIBUTOR DEVELOPES COPYRIGHTS DISTRIBUTES COPYRIGHTS PACKAGES IPRs MARKETS / BRANDS IPRs PROGRAMMING CONTENT ing s i t r adve tors rs a e r r e u t p o ufac n a m ms r e o c i f t v de , pla s e i t uni m m co r othe Software and digital media, Mari Isbom DISTRIBUTION PLATFORMS CONSUMER TICKETS MAGAZINES BOOKS, CD, VIDEO, DVD, RADIO, TV NET, WAP/3G CIM Creative Industries Management Ltd.. Sisältötuotannon liiketoimintamallit, LTT SNS Ecosystem – Collaborative Partnerships MyNet Create/Edit > Share > Discover > Distribute > EXPERIENCE VALUE Technology Enablers Developers Transaction Enablers Advertising Enablers Tool & Platform Providers Device Vendors Search Cable You ISP Wireline BB Carrier Consumer Publishers Distribution Channels Community Provider (SNS site) Micro Community Games Publishers Other SNS Sites Content Publishers Application Providers Studios & Labels Media Access Other SNS sites Brands & Advertisers Content Aggregators Device Vendors Wireless BB Carrier Advertising Agencies Print Media Software and digital media, Mari Isbom Consumer Brands Mobile Carrier WISP Muni WiFi & Hotspots MyNet Software and digital media, Mari Isbom Not only pro’s MyNet  We’ll lose all control  Hierarchy anarchy  Why would someone it? changes  Did not work last time, why…  It cannot be free?  Is it safe? Still:  News Corp offers $5 billion for the Dow Jones, including the Wall Street Journal (finalized July 2007).  Google buys Doubleclick for $3.1 billion and YouTube for $1.6 billion.  Joost signs deal with Viacom to distribute TV shows online.  ABC, CBS, NBC and FOX provide full length shows online. Software and digital media, Mari Isbom Enhanced media 2007-2008 MyNet  Program to Finnish media companies  To improve the competitiveness of the media industry  Finnish media will be more international and online  New innovative products and services and media concepts  Focus on the most promising business opportunities  www.tekes.fi/media Software and digital media, Mari Isbom Enhanced media 2007-2008 MyNet Started with Web 2.0 market study Jan 2007 Industry involved Activities seminars other events for partnering and information sharing Funding for projects MyNet Web 2.0 Mobile seminar 27.8. SNS Hype or money spinner Collaboration 2.0 Webinar 2-4.10. Software and digital media, Mari Isbom 25.10. 5.11. 9.11. Enhanced media 2007-2008 MyNet  Call is now open for company projects: 1. Feasibility studies  internationalization, business strategy, partnering, market studies  business plan 2. Piloting, proof of concepts, new  commercial products and services  business innovations and models  9.11.2007-31.1.2008  Fill in the application at: www.tekes.fi Software and digital media, Mari Isbom MyNet Thank you! www.tekes.fi/media mari.isbom@tekes.fi Software and digital media, Mari Isbom