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THI TRITONG M o i l o v e sure • TRQNG HOANG Neu nhd vi trf dia ly cho Viet Nam nhifng canh dep me hoac du khich ngay td khi ddt chan den, thi cung chinh vj trf la ndi giao thoa cua nhieu nen vin hda vdi 54 dan toe sinh song an chda nhdng tiem ning md neu khai thic td't, sin pham du Ijch cong ddng se trd thinh nit duyen trong du lich, ldi cud'n du khich khdng chi den mot lin. Thtfdng mai hoa du lich cpng ddng Nhieu ngtfdi bao chua, dinh d Bdc bo nho be khdng hoanh trang. Cai mai dinh cung vay, di dau cung chi thdy mdt md hinh mai dao thdp te, song day chinh la net duyen, la stf khac biet khdng the tim tha'y khi di sau vao phia Nam ciia dat Viet. Vi dd la kien true tdi tfu de hang tram nam qua, mai dinh khdng bj mtfa bao lam tdc mai. Ngay ca t a p d i n c i i a d u nhtfng ngtfdi Viet chan cong cung la net dac biet cua van hda "gdng ganh" mien sdng ntfdc. DSt nhtfng net van hda rieng ay trai dpc chieu dai lich stf va giao thoa ciing v3n hda ngoai lai da tao nen nhtfng dac sdc rieng cd trong mdi lang, ban cdng ddng ngtfdi Viet. Day la cd sd de ngay cang cd nhieu tinh, thanh nghi den viec phat trien du lich cdng ddng. Song nhin lai stf phat tridn ciia loai hinh du lich thdi gian qua khdng khdi lo ngai khi v3n hda ban dia dang bi bao mdn cung tdc dp tang trtfdng du Ijch. Huyen Sa Pa, Lao Cai la mdt vi du dien hinh. Mpt thi trdn Sa Pa chi on ao vao nhtfng phien chd tinh gid da khdng cdn, thay vao dd la mdt Sa Pa "sac mui" thi trtfdng. Nhtfng cd gai H'Mdng, Dao du mau sdc cung khdng cdn xudng chd de sdm stfa ma thay vao dd la xudng chd kiem tien vdi k i nang song cua ngtfdi Kinh hien dai. Chd tinh Sa Pa chdng cdn la ndi hd hen cua ddi Itfa yeu nhau ma trd thanh mdt kich trtfdng vdi Du khach tham quan phoco HdiAn. 28 I THUONG MAI So 25/2010 I j c k c o n g l o n g nhtfng "dien vien" ttf dtfng cdnh lam tinh nhan de ddi tidn du khach neu mudn chup anh. Bac Lac - hinh anh ciia Mai Chau, Hda Binh cung trong tinh canh ttfdng ttf. Loai hinh du lfch Homestay da khdng cdn dtfng nghia khi viec d nha san. An cdm ntfdng, thit trau gac bdp khdng dtfpc coi la dd kham pha van hda ma ta"t ca ddu la san pham du Ijch va bdt ctf vide gi du khach mudn ddu phai ddng tidn. Stf bidn dang dy lam mdt di vd dep, ndp sdng van hda truyen thdng vdn cd, dang la mdi lo ve stf tdn vong cua viec phat trien du Ijch cdng ddng. 7 Du lich cdng ddng giup xda ddi giam ngheo Trong khi dd, nhin lai nam 2009, ben canh nhidu dja phtfdng "dau dau" vdi stf sut giam ngudn thu ttf du lich thi nhieu dia phtfdng khac lai kha ung dung khi ltfu ltfpng du khach tang manh nhd du Ijch cdng ddng nhtf An Giang tang 38%, Kien Giang tang 28%, Cdn Thd tang 11,6% va Ca Mau tang 6,5%. Md hinh du Ijch nay cung dang gdp phdn xda ddi gidm ngheo nhanh cung cdc chinh sach ciia nha ntfdc. Vi nhtf bdn Sin Chai, Sa Pa, Lao Cai, ndu nhtf nam 2000 cd tdi 68% sd hd ddi ngheo thi ddn nay con sd nay chi cdn tren 20%. Theo tinh toan, nhtfng gia dinh tham gia hoat ddng djch vu du Ijch cd mtfc thu nhap cao hdn ttf 2 - 2,5 Idn gia dinh thudn ndng... Thtfc tien tren cho thdy, viec (Xem tiep trang 33) Trong khi dd, mdt chuyen gia cao cap nganh hang ca phe Viet Nam cho rang, ben canh ly do thieu tai chinh, mdt nguyen nhan khac khien cho nganh ca phe Viet ngay cang trd nen rdi ram la cung each lam an chup giat, tranh mua, tranh ban cua cac DN XK. Dieu nay vd hinh trung da tao cd hdi cho cac nha thu mua nude ngoai ldi dung de thao tung, chi phd'i thi trudng ca phe. (London) giao thang 7/2010 la 1.400 USD/tan, thi gia ca phe cua DN Viet Nam se tru lui 50 USD/tan, gpi la phi an toan cho doi tac. Mat khac, khi gia ca phe tai san LIFE xudng thap, nhieu DN ca phe Viet Nam mua vao de day gia len, nhung dang tiec la gia ca phe khong tang len theo du doan, ma lai... di xudng, do cac quy dau cd tren thi trudng nay tinh toan trudc dude lUdng ca phe dy truf cua cac DN ca phe Viet Nam, nen ho tung ra cac "chieu" nham ghim gia. "Du biet dy trO ca phe dau vg cd the mang lai ldi nhuan Idn, nhung "Igc bat tdng tam" vi khdng cd vd'n. Thdng thudng, vao dau vu, DN phai Ling tien cho dai ly thu mua, ndng dan trdng MOI LOVE.., (Tiep theo trang 28) phat tridn du l(ch cong d6ng thdi gian tdi cdn phai dtfdc cham lo va qudng ba chu toan hdn. Dd khdng chi ddn gian la dtfa ra chi tieu lam du Ijch cdng ddng ma hdn thd cdn tuyen truydn vd vai trd cua du Ijch ndi chung, du lich cdng ddng ndi rieng. Khi hp hieu rdng du l|ch cdng ddng gdp phdn n^ng cao ehdt ltfpng cudc song cua chinh ho thi viec bao tdn ban sdc van hda truydn thdng dan tpc dang cd xu htfdng mai mot va bao ca phe, nhung do viec huy ddng vd'n khd khan, nen cac DN phai ban ra bat ke d mud gia nao. Chinh vi vay, phan beo bd nha't trong kinh doanh ca phe ludn thudc ve cac nha thu mua nude ngoai. Vdi tiem luc tai chinh Idn, cac DN nay da chi phdi, tac dpng khien gia ca phe xudng thap de mua vao", dng DcfVan Nam nhan xet. Giam dd'c mdt DN XK cdng bo mdt sd lieu khien nhieu ngudi giat minh. Dd la cd tdi khoang 90% thi phan ca phe d Tay Nguyen hien da nam trong tay cac nha thu mua nude ngoai. "Vdi tinh hinh nay, chi trong vdng vai nam nOa, DN XK ca phe trong nude cd the bi xda sd hoan toan", vj giam ddc nay canh bao. ton tai nguyen thien nhien va mdi trtfdng se trd thanh y thtfc ttf giac. Ben canh dd, Tdng eve Du lich va cac dia phtfdng cdn tiep tuc tap huan, trp gitfp, htfdng dan chuyen mdn ve du l}ch cho ngtfdi dan d cac vtfng, khu, diem phat trien du lich. Ddng thdi, tang ctfdng dau ttf cd sd ha tdng cho phat trien du lich. Cd quan quan li nha ntfdc ve du lich can xay dtfng cac phtfdng an, dtf an ddu ttf de huy ddng, thu hut ngudn vd'n va ngudn ltfc ttf cac thanh phdn kinh te. Ben canh dd, khuyen khich ngtfdi dan tham gia ddu ttf vao linh vtfc dich vu ltfu "Viec de qua nhieu DN tham gia XK khdng lam tang them san ludng, kim ngach XK, ma chi dan den tinh trang tranh mua, tranh ban, chay theo loi ich cue bp, ha gia san pham de ban hang bang mpi each, khien cho thUPng hieu ca phe Viet Nam ngay cang mat uy tin. Van de la can td chuc lai hoat ddng XK cua cac DN, cung nhu can chuyen nghiep hda hoat ddng cua san giao djch ca phe Viet Nam de dua gia ca phe Viet Nam sat vdi gia thi trudng the gidi", vj chuyen gia nay thang than dat van de. Cung vdi XK, Viet Nam cung NK cac loai vat tu, phan bdn, thiic an gia sue... Udc tinh khoang 6,38 ty USD, tang 36% so vdi cung ky nam trudc • tru, cac hoat ddng phuc vu khach du lich: htfdng dan, an udng, van hda, van nghe... Md hinh cho viec phat trien du Ijch cpng ddng hieu qua d Viet Nam cd the nhin ttf thi xa Hdi An, tinh Quang Nam. Ke ttf khi trd thanh Di sdn van hda the gidi den nay, Hpi An khdng chi gitf ven nguyen nhtfng gi dang cd ma ngay cang khdi phuc dtfpc nhieu net van hda dac sdc rieng cd. Day cung chinh la li do dia chi nay ludn dtfpc khach ntfdc ngoai dac biet quan tam va khdng it trong so hp da trd lai day nhieu lan • THUONG MAJ Sfi 25/2010 I 33