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Mantesh Mantesh Text copyright © 2013 by Behance “Awakening to Conscious Computing” copyright © 2013 by Linda Stone “Scheduling in Time for Creative Thinking” copyright © 2013 by Cal Newport All rights reserved. No part of this book may be reproduced, or stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without express written permission of the publisher. Published by Amazon Publishing PO Box 400818 Las Vegas, NV 89140 ISBN-13: 9781477800676 ISBN-10: 1477800670 For the creators TABLE OF CONTENTS – What is 99U? Preface Foreword: Retooling for a New Era of Work by Scott Belsky, Founder of Behance – CHAPTER ONE - BUILDING A ROCK-SOLID ROUTINE Laying the Groundwork for an Effective Routine by Mark McGuinness Harnessing the Power of Frequency by Gretchen Rubin Q&A: Honing Your Creative Practice with Seth Godin Building Renewal into Your Workday by Tony Schwartz Making Room for Solitude by Leo Babauta Key Takeaways - Building a Rock-Solid Routine CHAPTER TWO - FINDING FOCUS IN A DISTRACTED WORLD Scheduling in Time for Creative Thinking by Cal Newport Banishing Multitasking from Our Repertoire by Christian Jarrett Q&A: Understanding Our Compulsions with Dan Ariely Learning to Create Amidst Chaos by Erin Rooney Doland Tuning In to You by Scott Belsky Key Takeaways - Finding Focus in a Distracted World Mantesh CHAPTER THREE - TAMING YOUR TOOLS Making E-mail Matter by Aaron Dignan Using Social Media Mindfully by Lori Deschene Q&A: Reconsidering Constant Connectivity with Tiffany Shlain Awakening to Conscious Computing by Linda Stone Reclaiming Our Self-Respect by James Victore Key Takeaways - Taming Your Tools CHAPTER FOUR - SHARPENING YOUR CREATIVE MIND Creating For You, and You Alone by Todd Henry Training Your Mind to Be Ready for Insight by Scott McDowell Q&A: Tricking Your Brain into Creativity with Stefan Sagmeister Letting Go of Perfectionism by Elizabeth Grace Saunders Getting Unstuck by Mark McGuinness Key Takeaways - Sharpening Your Creative Mind CODA - A CALL TO ACTION How Pro Can You Go? by Steven Pressfield – Acknowledgements About 99U About the Editor Mantesh Endnotes Index WHAT IS 99U? – For too long, the creative world has focused on idea generation at the expense of idea execution. As the legendary inventor Thomas Edison famously said, “Genius is 1 percent inspiration, and 99 percent perspiration.” To make great ideas a reality, we must act, experiment, fail, adapt, and learn on a daily basis. 99U is Behance’s effort to provide this “missing curriculum” for making ideas happen. Through our Webby Award–winning website, popular events, and bestselling books, we share pragmatic, actionoriented insights from leading researchers and visionary creatives. At 99U, we don’t want to give you more ideas—we want to empower you to make good on the ones you’ve got. PREFACE – The world we work in today is not the world of Michelangelo, of Marie Curie, of Ernest Hemingway, or even of Paul Rand. It is a new world, empowered and entranced by the rapid-fire introduction of new technologies—a world where our metaphysical front door is always open, where anyone can whisper in our ear, where a “room of one’s own” no longer means you’re all alone. Creative minds are exceedingly sensitive to the buzz and whir of the world around them, and we now have to contend with a constant stream of chirps, pings, and alerts at all hours of the day. As these urgent demands tug us this way and that, it becomes increasingly difficult to find a centered space for creativity. Taking stock of this challenging new landscape, 99U’s Manage Your Day-to-Day assembles insights around four key skill sets you must master to succeed: building a rock-solid daily routine, taming your tools (before they tame you), finding focus in a distracted world, and sharpening your creative mind. Dedicating a chapter to each of these focus areas, we invited a group of seasoned thought leaders and creatives—Seth Godin, Stefan Sagmeister, Tony Schwartz, Gretchen Rubin, Dan Ariely, Linda Stone, Steven Pressfield, and others—to share their expertise. Our goal was to come at the problems and struggles of this new world of work from as many angles as possible. Because we each have a unique set of strengths, weaknesses, and sensitivities, it is impossible to prescribe a single approach that will work for everyone. The right solution for you will always be personal—an idiosyncratic combination of strategies based on your own work demands, habits, and preferences. So rather than lay out a one-size-fits-all productivity system, we provide a playbook of best practices for producing great work. Our hope is that these insights, taken together, will help you shift your mind-set, recalibrate your workflow, and push more incredible ideas to completion. — JOCELYN K. GLEI, editor-in-chief, 99U