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Programming/Application Development g Easier! Making Everythin Open the book and find: • How to create developer and test accounts • Tips for setting up an app-hosting foundation • Steps for creating a 5-minute app • How to recreate your Web site within Facebook • Integration points and how to use them • Find the fish — see how you can put your product or service before Facebook users and “fish where the fish are” with apps and Pages • Cool ways to use Social Plugins • Get the tools — check out the Facebook Developer app and choose a text editor, hosting service, and scripting language • How to translate your Web site into multiple languages • Explore APIs — learn about OAuth 2.0, Graph API, Real-Time Objects, the Search API, and more • Pitfalls to avoid • Make it mobile — program your app on the iPhone® or Android Facebook SDK ™ ® Ready to build the next knockout Facebook app? Whether you’re starting out with a humble (but useful!) HTML tag to welcome visitors to your Facebook page or planning a fully integrated Web site that connects your visitors with their Facebook friends, this book has the scoop. If you know just a bit about HTML and basic scripting, you’re ready to go! Facebook Application Development Learn to choose your platform, plan your strategy, and spread your message with Facebook! • Be businesslike — turn app development into a business, advertise and sell your apps, and keep up with the rules ™ n o i t a c i l p p A k o o b e c Fa t n e m p o l e v De ® Learn to: • Install the Facebook toolkit and use the Graph API Go to Dummies.com® for videos, step-by-step examples, how-to articles, or to shop! • Use Facebook Markup Language and Facebook Query Language • Create applications for marketing and making money • Boost your brand with a Facebook page $29.99 US / $35.99 CN / £21.99 UK Jesse Stay is a social media technologist, consultant, and developer who specializes in Facebook and related technologies that enable business owners to reach their customers in a viral manner. He is Social Media Director for the LDS Church as well as founder and CEO of Stay N Alive Productions. ISBN 978-0-470-76873-0 Jesse Stay Stay Social media consultant and developer www.it-ebooks.info Get More and Do More at Dummies.com ® Start with FREE Cheat Sheets Cheat Sheets include • Checklists • Charts • Common Instructions • And Other Good Stuff! To access the Cheat Sheet created specifically for this book, go to www.dummies.com/cheatsheet/facebookapplicationdevelopment s p p A e l i Mob Get Smart at Dummies.com Dummies.com makes your life easier with 1,000s of answers on everything from removing wallpaper to using the latest version of Windows. Check out our • Videos • Illustrated Articles • Step-by-Step Instructions There’s a Dummies App for This and That Plus, each month you can win valuable prizes by entering our Dummies.com sweepstakes. * Want a weekly dose of Dummies? Sign up for Newsletters on • Digital Photography • Microsoft Windows & Office • Personal Finance & Investing • Health & Wellness • Computing, iPods & Cell Phones • eBay • Internet • Food, Home & Garden Find out “HOW” at Dummies.com *Sweepstakes not currently available in all countries; visit Dummies.com for official rules. www.it-ebooks.info With more than 200 million books in print and over 1,600 unique titles, Dummies is a global leader in how-to information. Now you can get the same great Dummies information in an App. With topics such as Wine, Spanish, Digital Photography, Certification, and more, you’ll have instant access to the topics you need to know in a format you can trust. To get information on all our Dummies apps, visit the following: www.Dummies.com/go/mobile from your computer. www.Dummies.com/go/iphone/apps from your phone. Facebook® Application Development FOR DUMmIES www.it-ebooks.info ‰ www.it-ebooks.info Facebook® Application Development FOR DUMmIES by Jesse Stay www.it-ebooks.info ‰ Facebook® Application Development For Dummies® Published by Wiley Publishing, Inc. 111 River Street Hoboken, NJ 07030-5774 www.wiley.com Copyright © 2011 by Wiley Publishing, Inc., Indianapolis, Indiana Published by Wiley Publishing, Inc., Indianapolis, Indiana Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http:// www.wiley.com/go/permissions. Trademarks: Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com, Making Everything Easier, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/ or its affiliates in the United States and other countries, and may not be used without written permission. Facebook is a registered trademark of Facebook, Inc. All other trademarks are the property of their respective owners. Wiley Publishing, Inc., is not associated with any product or vendor mentioned in this book. LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY: THE PUBLISHER AND THE AUTHOR MAKE NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE ACCURACY OR COMPLETENESS OF THE CONTENTS OF THIS WORK AND SPECIFICALLY DISCLAIM ALL WARRANTIES, INCLUDING WITHOUT LIMITATION WARRANTIES OF FITNESS FOR A PARTICULAR PURPOSE. NO WARRANTY MAY BE CREATED OR EXTENDED BY SALES OR PROMOTIONAL MATERIALS. THE ADVICE AND STRATEGIES CONTAINED HEREIN MAY NOT BE SUITABLE FOR EVERY SITUATION. THIS WORK IS SOLD WITH THE UNDERSTANDING THAT THE PUBLISHER IS NOT ENGAGED IN RENDERING LEGAL, ACCOUNTING, OR OTHER PROFESSIONAL SERVICES. IF PROFESSIONAL ASSISTANCE IS REQUIRED, THE SERVICES OF A COMPETENT PROFESSIONAL PERSON SHOULD BE SOUGHT. NEITHER THE PUBLISHER NOR THE AUTHOR SHALL BE LIABLE FOR DAMAGES ARISING HEREFROM. THE FACT THAT AN ORGANIZATION OR WEBSITE IS REFERRED TO IN THIS WORK AS A CITATION AND/OR A POTENTIAL SOURCE OF FURTHER INFORMATION DOES NOT MEAN THAT THE AUTHOR OR THE PUBLISHER ENDORSES THE INFORMATION THE ORGANIZATION OR WEBSITE MAY PROVIDE OR RECOMMENDATIONS IT MAY MAKE. FURTHER, READERS SHOULD BE AWARE THAT INTERNET WEBSITES LISTED IN THIS WORK MAY HAVE CHANGED OR DISAPPEARED BETWEEN WHEN THIS WORK WAS WRITTEN AND WHEN IT IS READ. For general information on our other products and services, please contact our Customer Care Department within the U.S. at 877-762-2974, outside the U.S. at 317-572-3993, or fax 317-572-4002. For technical support, please visit www.wiley.com/techsupport. Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books. Library of Congress Control Number: 2011926323 ISBN: 978-0-470-76873-0 Manufactured in the United States of America 10 9 8 7 6 5 4 3 2 1 www.it-ebooks.info About the Author Jesse Stay began his career at age 10 as a developer writing BASIC programs in his spare time. He would frequently be found copying programs from the back of 3-2-1 Contact magazines and reading ahead, way ahead, in the books of his computer programming classes in high school. In third grade, Stay won third place in his elementary school computer fair, going against the likes of kids several years older than he was. For his Boy Scout Eagle Scout project, Stay wrote a computer program in Pascal to help track the blood types of those in his local church congregation. At the same time, as an avid entrepreneur, Stay was always looking for the next way to make money — from the lemonade stands as a kid, to selling T-shirts from the artwork of others in his high school art class, to his own lawn-mowing business. He always had a knack for making money “grow on trees,” something his parents always told him wasn’t possible. Later on in life, Stay worked under the direction of the VP of marketing at CWDKids.com. It was there that he was put in charge of helping with the affiliate marketing and search engine marketing programs for the company. He built many scripts in both Perl and VBA to help in this effort. Later, at Media General (a publishing company, owner of many news organizations throughout the Southeast), Stay worked to make print classifieds profitable online by developing creative techniques to help customers find what they were looking for. He took that knowledge to BackCountry.com, where he built an innovative ad management platform to build and buy thousands of ads, saving the company thousands while increasing sales. It was the combination of his background in SEM, affiliate, and classified ad tools and management; his entrepreneurial spirit; and his passion for programming that drove Stay to realize the power of social networking APIs and Facebook Platform. Stay quickly realized that with social networking, his software could sell itself. In 2007, Stay left his full-time job to start his own consulting company. Since then, Stay has written three books on Facebook and Facebook development; consulted for some of the most successful brands in social media; opened his own startup, SocialToo.com, which Stay still runs today; and built a successful blog with thousands of followers. Stay has also written developer documentation online for Facebook itself as a contractor. Even today, Stay believes in making money “grow on trees” through entrepreneurship and savvy business techniques. www.it-ebooks.info Stay maintains and administers numerous Facebook Pages with fans numbered in the hundreds of thousands and Twitter accounts with followers in the tens of thousands, and he has written for some of the top blogs on the Internet. Three of those include InsideFacebook.com, AllFacebook.com, and LouisGray.com. Stay has been named by Mashable.com as one of 20 developers to follow on Twitter and one of 10 entrepreneurs to follow on Twitter. Stay was also named by Entrepreneur magazine as one of 20 developers to follow on Twitter by Mashable’s Ben Parr. Stay currently works (he calls it service) as social media architect and manager of social strategy and solutions for The Church of Jesus Christ of Latterday Saints (the Mormons). In his current position, Stay gets to help build relationships and social technologies for some of the largest humanitarian organizations in the world. In addition to that, Stay works with the Mormon Tabernacle Choir on its social strategy, as well as FamilySearch.org, which has the world’s largest database of linked individuals (Stay proudly calls it the world’s largest social network). Stay believes firmly in using “social” technologies to build fruitful relationships that have a strong effect on the world. Stay has keynoted for major conferences and has spoken all over the United States. He has spoken at some of the largest Facebook conferences in the world, and he loves to share with others how they can learn just a “little more” to gain that extra edge on Facebook strategy. Stay has spoken and continues to speak for both business professionals and marketers, and developers, and has a knack for making both audiences come out enlightened. In his spare time, Stay likes to play trumpet, work in his garden, hike, mountain bike, and travel the world. Stay speaks fluent Thai and loves international culture. Stay has five kids and a beautiful wife and, most of all, enjoys spending time at home with his family. www.it-ebooks.info Dedication To Rebecca, Elizabeth, Thomas, Joseph, Jesse III, and Baby on the way. Without them, this couldn’t have been possible. I’m especially grateful to my wife, who has shown great patience in allowing me to spend almost a year writing this, all while I was working a full-time job, running a company on the side, speaking, and consulting, along with everything else I do. She keeps me going, and she continually amazes me how she’s able to support me in everything I do. It is she who inspires me to keep on pushing harder. She made this possible. Author’s Acknowledgments If you’re not included here, I’ve probably thanked you in person already. If not, I apologize, because it’s impossible to include everyone who made this possible. Thanks to my family for supporting me along the way. Thanks to my boss, and those who work with me, for being flexible enough to allow me to finish this while working a full-time job (and running a company on the side!). A special thank-you to each and every blog or news organization that has ever covered me or my companies and books over the years: Mashable, TechCrunch, ReadWriteWeb, TheNextWeb, Venturebeat, New York Times, to name a few — I’m very grateful. I’ve tried to say thank you back by including each and every one under http://delicious.com/jessestay/ coverage. Thanks to some of my dearest advisors and mentors over the years. I truly look up to them, and they have made much of what I do possible through their advice and shared knowledge — they are all dear friends: Guy Kawasaki, Jason Alba, Louis Gray, Rodney Rumford, and Jeremiah Owyang, to name a few. I treasure each chance I get with them to learn something new. Thanks to Stephan Heilner and Ray Hunter for their contributions to the mobile chapter. They are two of the best mobile developers I know, and they were invaluable in helping to make that chapter interesting. Thanks to Katie Feltman, Christopher Morris, and the entire team at Wiley for being so patient with me as I wrote this. The Wiley team has been one of the most pleasant publishers to date to work with, and I’ve thoroughly enjoyed my experience with them thus far. A special thanks to Allan Carroll, one of the best Facebook developers I know, who graciously was willing to help with the tech edits. Be sure to try out his new service, Piick.com, if you get a chance. Lastly, thank you to my mother and father. They brought me into this world, and I’ve treasured the advice they’ve given me over the years to make me the person who I am. You are two of the smartest individuals I know. www.it-ebooks.info Publisher’s Acknowledgments We’re proud of this book; please send us your comments at http://dummies.custhelp.com. For other comments, please contact our Customer Care Department within the U.S. at 877-762-2974, outside the U.S. at 317-572-3993, or fax 317-572-4002. Some of the people who helped bring this book to market include the following: Acquisitions, Editorial, and Media Development Composition Services Project Coordinator: Kristie Rees Sr. Project Editors: Christopher Morris, Kelly Ewing Layout and Graphics: Joyce Haughey, Julie Trippetti Acquisitions Editor: Katie Feltman Proofreader: Debbye Butler Copy Editor: John Edwards Indexer: Ty Koontz Technical Editor: Allan Carroll Editorial Manager: Kevin Kirschner Media Development Project Manager: Laura Moss-Hollister Media Development Assistant Project Manager: Jenny Swisher Media Development Associate Producers: Josh Frank, Marilyn Hummel, Douglas Kuhn, and Shawn Patrick Editorial Assistant: Amanda Graham Sr. Editorial Assistant: Cherie Case Cartoons: Rich Tennant (www.the5thwave.com) Publishing and Editorial for Technology Dummies Richard Swadley, Vice President and Executive Group Publisher Andy Cummings, Vice President and Publisher Mary Bednarek, Executive Acquisitions Director Mary C. Corder, Editorial Director Publishing for Consumer Dummies Diane Graves Steele, Vice President and Publisher Composition Services Debbie Stailey, Director of Composition Services www.it-ebooks.info
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